After more than 15 years producing award-winning work on the agency side, I joined Lyft in 2017 as the company’s first-ever Head of Production—helping shape the brand’s voice and creative production operations during its scrappy, high-growth years leading up to the IPO.

Over the past eight years, I’ve fully transitioned to the brand side, taking on senior leadership roles that bridge creative, production, and marketing. From 2019 to 2023, I led Brand and Marketing at Oscar Health, guiding the company through its evolution from startup to publicly traded tech brand, and building a team that launched some of Oscar’s most defining campaigns.

Most recently, from 2024 to 2025, I led Creative Services at Vail Resorts, overseeing all brand creative, production, and operations across 42 global resorts and properties.

Today, I’m focused on brand consulting and executive production projects for brands like Engine and Oscar, helping teams sharpen strategy, scale creative systems, and deliver world-class storytelling.